How to Design an Effective Book Cover
Even a good book may never exit the bookstore shelf if the cover doesn’t catch the reader’s eye. Bottom line, how your book cover looks like is possibly the most critical aspect of the whole book design and marketing process.
The following are some tips to help you make an effective book cover mockup:
Check out similar book covers.
Visit online and local bookstores and take a look at books in your category. When you go to the part of the shop where someday your book might be, what’s the first cover that attracted your attention, and what is the reason? What made the cover more noticeable than the others? In the same manner, take note of the covers you thought were the worst. Consider all these questions as you come up with a book cover mockup.
Choose the right colors.
Consider the psychological impact of the colors you plan to use on your cover. If your book talks about with meditation, you may want to avoid an orange or red cover as these colors are more exciting than relaxing. Select white or blue for your book cover mockup, and you will see a more calming and fitting effect. Again, scan other books in your same category and notice the colors they use. How do you want your readers to feel about your book? What colors make you feel that way?
Put your title and name in the right places.
Unless you’re John Greene, your name should be placed at the bottom of the cover. Instead, your title should be on top and as large as your name or preferably bigger. As soon as you have established yourself as an author, you can make your name your cover’s main attraction. In any case, the letters must be easy to read. As you create your book cover mockup , you’ll see that plain fonts in basic colors are better, but ensure the text won’t lose itself in the color behind it.
Use matching art.
Be sure the artwork fits your book’s content and does not change what the book is really about. When she died, Agatha Christie’s murder mystery books had covers with gory pictures, like needles sticking out of someone’s eyes. While the covers were successful in catching attention, that ended there. People generally have an aversion to gruesome images. So don’t be content with getting their attention – they should be inclined to dig deeper.
Keep it simple.
Keep the cover from being too busy. Try a distance test. Set the height of your book cover mockup to no more than an inch (Internet size). If your artwork cannot be distinguished easily at the said size, then it is too complicated. Also have the cover at book size and see how it looks from ten feet away. If you can’t distinguish the artwork, it’s not right for your cover.
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