If You Want to Improve Your Sales, Think about Your Product Branding, Packaging and Designing.
Product branding, packaging and designing in the globalization era cannot be overemphasized. The customer has never been more privileged than now, where he can choose to buy from among many brands. The product itself, the brand name, how it is packaged, and the design are all factors that the customer has in view while making any purchase. Sales turnover, from the perspective of marketers, is solely dependent on these factors. This forces the marketers to communicate to potential customers appealingly so as to make them buy their product.This cannot be achieved without a strong brand name, good packaging, and attractive designing. For customers to make favorable decisions towards certain products, they are lured by these factors. That is why it is extremely important for marketers to oversee product branding, packaging, and designing.
Branding a product is tantamount to giving it a new name. Although the market is already flooded with similar products, product branding will give a product real identity. A brand name facilitates a products peculiarity from the competitor’s brands. In branding, it is necessary to be creative and culturally sensitive. By entry into the market is needed of new brands to convincingly demonstrate what they will bring while existing brands need to be re-evaluated to ensure that they are improved, dropping what is obsolete and introducing a new touch. The effectiveness of a brand name depends on its ability to be catchy, easily pronounceable, suggestive on benefits, and easy to recall.
Product branding is not worthless venture. It serves as a quality guarantee, it acquires the required identity, and it creates product differentiation.
Product Packaging is also a necessary factor in the market dynamics. You cant ignore the essential role of product packaging in the salability of a product. As a matter of fact, a good packaging will create a market niche for the particular product, creating a desirable image in the minds of the consumers. There is an eminent shift of product packaging from protecting the product from damage during handling. New entrants in the market has been effectively checked by proper packaging of products. It has to be innovative and very appealing to achieve this. Packaging and advertising go hand in hand.
When marketing a product, the design is also very important. Essentially, good packaging drives sales and can even build customer loyalty. The design is known to influence some customers into buying. Emerging brands use this secret weapon effectively. Since consumer perceptions of brands are vulnerable to change based on a competitor’s package design changing, it is important to remain innovative in design.