Factors to Consider When Designing Business Cards
Business cards refers to cards that have details of a business or an individual. Other than the name and the physical address, business card can also be made to include information on, telephone number, email address, street address and the company’s website. In addition, with the invention of new technology, business card are also designed to include additional profile of a business including social media addresses of Facebook, Twitter, and LinkedIn. In the past most cards were designed in simple black text on white stock, however, nowadays, professional business cards include visual designs. The designers of business cards prepare them using different materials; however, most are made of papers while another consist of crystal clear plastic, metallic plastic, and frosted translucent plastic. In some cases other unique materials are used in preparing the cards to include, metal, rubberized cards, rubber, magnets, poker chips, wooden nickels, and even real wood.
One need to create a fantastic first impression when designing a business card. For an authentic business card that will market your company, the following are the tips that ought to be followed. The principal tip is to convert your brand standards and morals into a business card design this can be achieved by putting in mind the customer that you are trying to impress, as well as deciding on the details that you will include in the card that will tell a good story of the business for that customer. In addition, one needs to be mindful of the images, textures and the colors that are used and that they should be consistent since they play a major role in distinguishing the business from other existing ones in the market. For instance, if a company is all business, then they should be portray a business look and when the business more creative, artistic or playful, then one can use bold images, attractive colors, strange shapes or humor to get your message across.
In addition, you need to figure out your preferred specifications including size, orientation, and the material to use. The materials that you can use to make the cards include, paper, plastic, wood or metal. Other factors that also need to be put into consideration include, font size font type and the color to use. Besides, most graphic designers do recommend that company include all the vital information of the business in front of the card and on the back you can use to add any other additional information. The physical address, websites, social media profiles and telephone and email address are some of the vital information that companies need to include in front of the business cards.