Amidst a vast plethora of fields in which photography is utilized these days, commercial camera work is one category that is used exclusively for the business purpose. It is essentially used for the promotion of brand, individual or product in order to enhance the sale of the product or the services. You can find them in the advertisements in the magazines, newspapers as well as brochures. Brand awareness is the major task that is accomplished by this category. The photographers in this field strive to understand the essence of the products and convey it accordingly to the target audience with the help of comprehensible images.
Below are mentioned the various types in which this category can be classified.
• Aerial – This type involves clicking from a higher elevation using high end devices. They are mostly taken from balloons, helicopters, aircraft as well as parachutes. They use variety of concepts like focal length, frame numbers, fiducial marks, stereographic coverage and index maps etc. for the accomplishment of the purpose.
• Advertising – This is mainly used for promoting brands or services though the magazine, newspapers, leaflets, etc. They can also be seen on billboards, television ads, websites and digital ads. They are fundamentally sales were driven and e usually accomplished by the design firms and advertising agencies.
• Automobile – As the name suggests this type of photography is mainly put to use by the automobile dealerships and the car companies at the time of launching a new car, or making the customers aware of the existing features as well as the brand new add-ons if any.
• Architecture and Interiors – This is used for capturing the buildings, structures as well as the interiors of the restaurants or any housing. A number of features like the proper techniques of lighting and the shooting tips are used by the shutterbugs to bring forth the beauty of the space. These are predominantly used in the real estate business and the restaurants to attract and turn the potential customers to buyers.
• Sports – This one involves taking the snaps of the all the important happenings of the sports world. These are used for covering sports news or player-related news or cover the important events related to sports.
• Jewelry – This is necessary for every jewelry business. For attracting the customers, the photographers see to it that every intricate and subtle design is highlighted in every piece of jewelry like that of the earrings, bracelets, rings, etc.
The above are only some of the varieties of commercial photography and there are many more. The significance of these is utterly enormous in today’s economic world for brand building and promotion.